The WNBA New Media Rights Deal Should Be Worth More Than $2 Billion

On the table for the WNBA is an 11-year $2 Billion new media rights deal, which is a significant financial bump for the league that currently receives $30 Million a year. The new deal increases that number to $200 Million.

“We have wondered for months how the NBA would value the WNBA in its media rights deal,” Terri Carmichael Jackson, WNBPA executive director, said in a statement provided to Sportico by a union representative. “With a reportedly $75 billion deal on the table, the league is in control of its own destiny. More precisely, the NBA controls the destiny of the WNBA. We look forward to learning how the NBA arrived at a $200 million valuation—if initial reports are accurate or even close.”

“Neither the NBA nor the WNBA can deny that in the last few years, we have seen unprecedented growth across all metrics, the players continue to demonstrate their commitment to building the brand, and that the fans keep showing up,” Jackson said. “There is no excuse to undervalue the WNBA again.”

THE UNDERRATED OPINION
The WNBA should be looking for significantly more than $2 Billion. Watch our latest podcast on the topic.