TV/FILM
'Road House’ Rocks THE WORLD With Record-Breaking 50 Million Global Viewers On Prime Video
“Road House,” the Jake Gyllenhaal-led remake of the Patrick Swayze cult favorite, has turned into a run-away hit for Prime Video.
Apr 9, 2024
Have you watched the new Road House yet on Amazon Prime?
Judging by the number of streams in the first 2 weekends, if you haven't I'm sure a few of your friends have. The trailer itself was streamed over 21 Million times on YouTube. “Road House,” the Jake Gyllenhaal-led remake of the Patrick Swayze cult favorite, has turned into a run-away hit for Prime Video.
TRAILER DESCRIPTION:
In this adrenaline-fueled reimagining of the 80s cult classic, ex-UFC fighter Dalton (Jake Gyllenhaal) takes a job as a bouncer at a Florida Keys roadhouse, only to discover that this paradise is not all it seems.
INSIDE THE NUMBERS:
Doug Liman's reboot of the 1980s cult classic "Road House" has garnered over 50 million viewers on Prime Video during its first two weekends. Amazon has reported that this is a record, surpassing the viewership of any original movie they've ever produced for Prime Video. The Amazon MGM Studios feature, shot with Imax cameras, was released on March 21.
“The groundbreaking, successful debut of Road House is a testament to the hard work and commitment from the entire Road House filmmaking team and the film’s cast led by the phenomenal Jake Gyllenhaal,” said Jennifer Salke, head of Amazon MGM Studios.
“The world is absolutely loving this entertaining, action-packed ride anchored by the performances of Jake, Conor McGregor, Daniela Melchior, Darren Barnet, Billy Magnussen, Jessica Williams, Lukas Gage, Arturo Castro, JD Pardo and the rest of our stellar cast. It’s great to see the film taking off with both fans of the iconic original as well as a huge turnout from new audiences. This incredible film is really giving everyone something to talk about, and we couldn’t be more proud!”
THE UNDERRATED LINE:
Clearly, one of the reasons for the significant viewership is the UFC community and the marketing integrations with ESPN's SportsCenter during the week of the film's release. This included a custom on-air segment, in-studio digital signage, and a hosted voice-over. Additionally, there were other user activations which included sponsoring the high-profile UFC 299 fight in Las Vegas.
