Nike SHOWS OFF AI-INSPIRED Victor Wembanyama Prototype Shoe in Paris

Nike, always on the cutting edge of shoe technology has adopted a whole new approach to envisioning the future of its performance footwear by harnessing artificial intelligence (AI) for design purposes.

During its Olympic-themed showcase in Paris, which prominently featured the introduction of several new Air-based sneaker designs, Nike also unveiled a collection of AI-designed footwear. These shoes were created using data gathered from athletes like Victor Wembanyama, resulting in unique shapes and styles tailored to meet their specific needs.

The exhibition included a range of designs, from aerodynamic and sleek silhouettes to high-profile styles with substantial sole units. Each shoe featured "A.I.R" branding, with black Swooshes providing contrast against white uppers, and many boasted distinctive orange Air units for added support and visual flair.

This specific prototype was developed using AI and insights from Nike's Sports Research Lab. The futuristic design, along with the other prototypes on display, indicates the direction Nike is taking with its Air technology.