FIRST LOOK: UNFROSTED: THE POP-TART STORY: STARRING JERRY SEINFELD

Michigan, 1963. Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast. A tale of ambition, betrayal, sugar, and menacing milkmen, Unfrosted stars Jerry Seinfeld in his directorial debut.

Coming to Netflix on May 3rd.

“It’s a huge cast. I don’t know how it got so big,” Seinfeld said. “I remember that we had nobody for a long time. And then Hugh Grant called and said he heard about the movie, and he wanted to be Tony the Tiger. Then, the next thing I knew, everybody was in it, and it was incredible.” So remember, if you’re ever casting a movie: Try to get Hugh Grant signed on as Tony the Tiger first.

Part of the genesis of Unfrosted was the simple fact that a serious boardroom meeting about cereal is, well, not very serious. “We love the idea of grown-up men in suits talking about cereal all day,” Seinfeld said. “The silliness of how they look and what they talk about just seemed like a fantastic world to be in. You want to put Jim Gaffigan in a tight suit and a blustery kind of face [shouting], ‘And you gentlemen better take this work more seriously!’ But it’s about crinkles and puffs and sprinkles and pops, and they’re adults.”

Alongside Seinfeld, the film will feature a host of fellow comedians and actors, including:

• Melissa McCarthy (Bridesmaids)

• Jim Gaffigan (Jim Gaffigan: Comedy Monster)

• Amy Schumer (Amy Schumer: The Leather Special)

• Hugh Grant (Four Weddings and a Funeral)

• Max Greenfield (New Girl)

• Christian Slater (Heathers)

• Bill Burr (Old Dads)

• Daniel Levy (Good Grief)

• James Marsden (Enchanted)

• Jack McBrayer (30 Rock)

• Thomas Lennon (A Futile and Stupid Gesture)

• Bobby Moynihan (Saturday Night Live)

• Adrian Martinez (The Guilty)

• Sarah Cooper (Sarah Cooper: Everything’s Fine)

• Fred Armisen (Portlandia)